Header integration, also referred to as header bidding or header tags, is an advanced programmatic technique that allows web publishers to offer ad inventory to multiple SSP/ad exchanges simultaneously before making the ad call to their server.
By allowing multiple demand sources to compete on every impression through header integration, publishers are increasing their programmatic revenues up to 60%.
District M’s technology offers you one of the fastest and easiest to install header bidding solutions on the market.
You should really try it.
Less than 30 minutes implementation
Live within 24-48hrs
Can be removed just as easily
Pure incremental revenue
Multiple exchanges, one source
District M’s unique yield algorithm
100% asynchronous tag
Adjustable timeout rate
<300ms response time
No average CPM to update
No passback/default tags to manage
No more fill rate or ad serving fee concerns
Compatible with every setup
Dedicated support team
Reporting in the District M Platform
Full suite of metrics available
Login and demo page provided with your header tag
For publishers using DFP Premium or DFP small business, who are not currently using any header tags. In this instance, District M handles all line item infrastructure in the publishers’ ad server.
For publishers already using a prebid.js wrapper, looking for more demand through an adaptor.
For publishers using a third party wrapper, we can provide a custom adaptor. Let us know your particular setup.