District M puts creativity at the heart of media performance
District M innovates and diversifies its offer in order to address the two major challenges of the digital advertising industry: performance and creativity. The company intends to stand out to advertisers by leveraging programmatic technologies with new high impact ad formats.
Around ten new advertising formats
The company refines its offering and now offers proprietary formats (Reveal, Chameleon) and new high impact formats like responsive skin, 360° video billboard and much more. The addition of these new programmatic formats now allows advertisers to inject more creativity into their online ad campaigns while benefitting from District M’s advanced data targeting options.
“The programmatic industry is often criticized for being solely focused on performance. By giving advertisers the opportunity to deliver their message through innovative formats, we can also meet our clients’ creative goals,” said Benoit Skinazi, SVP Sales & Marketing at District M. “The online advertising industry is moving quickly and user behavior is constantly evolving. Therefore, our priority is to continuously improve our products to be ahead of new industry trends,” said Benoit Skinazi.
Descriptions and demo pages of these new formats are available here: http://www.districtm.ca/formats